Hi — welcome to my corner of the internet 👋🏽

I’m a tech-grounded growth strategist fascinated by how businesses scale at the intersection of search, data, and intelligent systems. Here, I write about SEO, local search, marketing analytics, performance strategy, and the operational thinking required to turn insights into measurable impact.

While my work sits close to business and technology, I’m equally interested in how we learn, think, and make sense of an increasingly complex world. You’ll occasionally find me exploring curiosity, skill-building, and the mental frameworks that shape modern careers.

I believe in getting 1% better every day — and in sharing what I learn along the way. A few non-professional facts:

🐱 Occasionally supervised by two very opinionated cats.

💻 I have an unreasonable appreciation for terrible tech jokes.

🥟 If I had to choose one cuisine forever, it would be Chinese food — a preference that may or may not be connected to my ongoing attempt to improve my Mandarin. {我真的很喜欢中国餐! }

If something I write resonates with you, feel free to reach out. I’m always open to thoughtful conversations.